As a startup founder every single conversion is a huge WIN and every missed opportunity is painful.
Read through this quick landing page case study to see why continuously testing your calls-to-action is important for steady conversion improvements!
Here is the landing page Kaya started with:
They then tested a change in the call to action against the original landing page and saw a 137.5% increase in conversions!
Next they tested an even stronger call to action along with the addition of a social button against the previous variation and saw a further 70% increase in conversions:
Adding the social element was a great idea because they have 147,357 Likes on Facebook.
This says to the website visitor that they are a credible company that many people associate with. I am not surprised that this increased their conversions!
So, what does all of this tell you? Please constantly test your calls-to-action for continued conversion improvement!
Source: For the full case study please visit the Visual Website Optimizer blog.
The post They Just Keep Increasing Their Conversion Rate! See How They Do It! appeared first on 10th and MAIN.
They Just Keep Increasing Their Conversion Rate! See How They Do It! was first posted on December 18, 2013 at 6:09 pm.
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